When a business goes to the internet, they often load up on bells and whistles or have a poor design plan based on print collateral they pass out at meetings or in direct mail. Without forethought, a website will only be a parking place for wasted money. At Wolf Creek Idea Group, we work to build sites that manage your business needs, and reach target audiences and new business.

While your site may be aesthetically pleasing or might display like a brochure, there is very little consideration for target audience, goals of the site, or functionality and few websites actually have measured success of their production.

The Wolf Creek Pack Mentality

• Who is the target audience and within that market how can we attract results for components or sub-components of the client offering or target?
• What goals are associated with this site? How should this site produce results for the business? What segments of the market are effected by what solution?
• What is the objective of the site for each of the segments identified? What are the goals for each objective and what are the criteria to be used to measure each?
• What are the customer needs for each section? How does this translate into objectives for each element of the site? What content and tools are required to meet the customer's needs? What are the outcomes that are sought for each page (eg. click forward, download information, register interest, make an inquiry, transact)?
• How do the pages relate to each other? Define the linkages and flows between pages, site wide navigation and page specific navigation. Define page policies (content review and content addition). Select tools to manage the site based on content requirements. Define back end system integration requirements and usage elements.
• Implementation team and project management. Select resources for ongoing management to maintain momentum and provide ongoing measurement and reporting on outcomes to site and segment objectives.

What is often lost in translation is the reason you are in business. Do you really need to add a forum, or can you actually function with just information presented in ways that will build trust and loyalty among the consumer base? Do you need to have data collection for further targeting on products or services, or can you just allow visitors to sign up for a consistent newsletter that reaches them with timely information or sales material? And how can we extend your site to other media and produce measurable results?

We actuate a plan that you can utilize for your site and other tied-in marketing objectives for better success of your efforts. After implementation, we seek to keep your site growing and evolving to meet the changing needs of markets or consumers.

Wolf Creek Idea Group attempts to take into account all aspects of your business to build a complete marketing plan with digital influence to match. Whether your needs are for or a collection of hosting, web design, print and collateral creation or public relations or traditional and e-marketing, we are here to include you in our success for your success. That's the Pack Mentality!