Web Strategy
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How Does Hiring WCIG Benefit You?
Efficiency & Simplicity – take care of everything under one roof
Rather than having to micro manage a whole collection of web and marketing agencies, let Wolf Creek Idea Group look after it all for you under one roof, freeing you up to concentrate on what you know best, your business. We can help you with your entire web strategy (design, development, hosting, marketing) or any part of it. Making things more efficent and hopefully saving you money. No chinese whispers, no mistakes as a result of ambiguity between third parties.
Flexibility – benefit from a dynamic, creative, proactive agency
We are a small operation, which means we react to developments in the internet quickly. This means you can be sure you will always enjoy cutting edge solutions. Partake of any service you want and ignore the rest or make full of use of our expertise by involving WCIG in your entire web project.
We know website design & business – 2 for 1 offer!
We are not only web designers but also business and marketing consultants. We can offer you creative solutions that are both asthetically pleasing and that offer you a return on your investment. We like to contribute ideas and talk through the various options available to you, to help meet your business objectives.
Freedom to go elsewhere – easy to move to another web company
We are committed to using web standards in all web projects and use open source solutions (specifically Joomla) if appropriate. This means you will not be tied into proprietary solutions and will be free to take all your data with you if you decide to seek new relationshipos. It also means that as a company who uses web standards we operate in an arena filled with many other talented designers and developers who work with these standards. You will always be free to look elsewhere for web services. We will work hard to avoid that possibility.
It works both ways – if your business succeeds, WCIG succeeds
We call this the "pack mentality". When the pack is successful we all enjoy the fruits of our labor. We consider our clients members of the pack, and we seek their success first, knowing that our success will be contingent upon it.
Other services WCIG offers
In House
- Hosting Packages, have your website hosted
- Domain & DNS mangement
- Email mangement and SPAM control
- We can arrange hosting tailored to your specific requirements (e.g. high traffic)
- Advise on Search Engine Optimisation (SEO)
- Website usability reports (ask for a price, includes recommendations)
- Advice on Implementation of Blogs & other social networking tools
- Branding, logo design, stationary
- Email marketing campaigns, design, management and tracking
Third party
- Computer & Laptop repair through a trusted partner
- Product Photography for your ecommerce website
- Professional video production through a trusted partner
The Process
Wolf Creek Idea Group believes that each client is unique and should therefore be treated accordingly. We also believe that you know your business better than anyone and so we do not try and sell you a predefined solution and convince you that it will work for you. Instead we undertake a process where we listen to you tell us about your business and the direction you wish to take it and then WCIG will suggest a solution to suit.
1. Getting to know you
First things first, is there potential for a successful and mutally benefical business relationship? Do you fit our idea of a suitable client and do we fit your idea of the experienced, ethical professional you need to help you with your web project? This is the foundation stone.
2. Audit, review & plan web strategy
Using an array of tools, techniques and experience we take what is the key to making your web project a success and disguise it as an informal information gathering session. We take stock of where you are, where you are trying to get to and how we are going to get you there. Sounds fun, doesn't it!
3. Content collection and production
Content is key, content tells the world who you are: your aspirations, personality, and the benefits of choosing you. Content is also a conversation. You want to persuade, inform, and even entertain your audience. We need the content upfront so that WCIG can create your website around it, without quality content your website will have no substance and may not be effective. We can help you produce content if you have none.
4. Design, development & review
So, we have your content and now the real fun part starts. WCIG will design a website that communicates your message and meets your objectives. You review the designs and if you are happy we turn them into a useable, accessible, search engine friendly and effective website. Depending on the size of the project we will schedule review meetings for you to keep an eye on progress and will also ask you to sign off on various stages of the design and development.
5. Marketing, publicity & launch
What use is a website if noone visits? This is one of the most overlooked aspects of developing an online presence. We will recommend, advise on and implement marketing strategies prior to launch, to ensure your website gets plenty of the kind of visitors you want, those who will convert into a customer or those who already are your customer and are now happier with your service (not just random surfers).
6. Tracking, reporting, reviewing & improving
Is your website working for you? Are you getting a good return on your investment? In order to answer these and other questions , we will on your behalf track and monitor you website usage and visitor profiles over the inital few months and provide you with a report at regular intervals. If need be, we can make small adjustments to design layout or content to make sure the website is doing its job. Finally if your budget allows for it we can consider improving the website or adding useful functionality to further advance your overall web strategy.